The relationship between green human resources management (GHRM) and service quality

Abstract

In recent decades, human activities have increasingly negatively impacted the environment, driven by factors such as globalization and intensifying competition. In response, a modern approach to Human Resource Management (HRM), known as Green Human Resource Management (GHRM), has emerged. GHRM aims to integrate eco-friendly practices into organizational operations while maintaining business competitiveness. This study contributes to the existing body of knowledge by exploring the impact of GHRM on service quality within small and medium-sized enterprises (SMEs) in Tripoli, Libya. A quantitative research methodology was adopted, with data collected through a survey administered to a randomly selected sample of 100 employees working in various SMEs in Tripoli. Ethical approval was obtained from the relevant Libyan authorities, and the surveys were distributed both electronically and in person, in compliance with institutional permissions. The collected data were analyzed using multiple regression analysis to test the study’s hypotheses. The findings indicate that employees in Libyan SMEs possess a moderate understanding of GHRM practices. Furthermore, the results demonstrate a statistically significant positive relationship between GHRM and service quality. Based on these findings, the study recommends that service-oriented industries prioritize the adoption of GHRM practices to enhance service performance, improve organizational outcomes, and promote environmental sustainability.