The effectiveness of digital communication in enhancing awareness and tourism culture among university students.

Abstract

The objective of this study was to shed light on and understand the role of digital communication applications in promoting tourism awareness and the level of this awareness among university students. The study was conducted using a descriptive analytical approach, relying on previous theoretical studies to clarify this role, as well as the analytical aspect where a random sample was chosen from the study population represented by students of humanities and social sciences at Omar Al-Mukhtar University, estimated at 194 individuals. A questionnaire was used as the main tool for data collection. The study reached a number of results, the most important of which are: digital communication applications are considered a main and important source of tourist information, as well as actively contributing to the tourism promotion process and improving the perceived tourist image among tourists. They are also one of the key means of promoting tourism awareness .